The construction of the S/S 26 collection was born from a debt of gratitude towards the past, from the desire to consolidate a history that we feel is ours, consciously appropriating a legacy that is often forgotten or not sufficiently appreciated.
celebrated. This legacy has a name: Rosa Genoni. Seamstress, designer, activist for women's rights, and a leading advocate for the Made in Italy fashion identity. A pioneer, like all the women we choose to remember and celebrate.
Rosa Genoni promoted women's freedom by eliminating the corset, a true physical and social constraint that stays in place imposed, transforming fashion into a manifesto, an emancipatory and revolutionary act. We chose to harness the energy Rosa unleashed, overcoming a rigid aesthetic to assert a new, more self-aware and autonomous female identity. From this story comes our desire for new cuts and new freedoms of movement, new colors and new softness. Rustling fabrics, living surfaces, materials designed to move with the wearer.